Impact of Technology on Marketing Research-Samples for Students

Question: Discuss about the Impact of Technology on Marketing research in today's Business Environment. Answer: Introduction The technology has brought a major change in the organization to communicate and work on the important factors which are relevant to handle the perspectives and the existing consumers. The search engine results, social networks and the banner ads are effective to manage the different channels and formats for the browsers to mobile and tablet distribution. Identify what the company stands for the benefit of the technology and operations ResMarket Sydney is able to work on managing and improving the processes with product and service delivery organizations. The effective process management is important for the new economy which includes the quality management, inventory and the capacity management for the new products and services. The operations are based on the capability to focus on value creation through innovative products and processes, project management. The organizations and consumers need to handle the big data with diversified distribution opportunities, products and the consumers. (Gurhn et al., 2016). The target market is from the data which figures out about the channels and the trends which are included in the social network. The products fill the needs depending upon the organizational success, through the ideal of business to consumer approach. The scope of the technology and operations is to design, manage and improve the operating processes that will be able to reduce the cost, and improve the syst em of delivery process. The focus is on customization with creating value for the customer. The integrated technology with the production system helps in delivering and increasing the organization productivity which will change and align to the overall objectives of the organization through cost-benefit analysis. The integration is set through the capital, labor and customers where there is a solid integration plan needed for the same. The technology for the ResMarket Sydney could work on the technology of high cost investments, maintenance and mismanagement. (Erevelles et al., 2016). Value Creation The marketing function is based on the management with the ROI set with marketing strategies in and across the organizations. The interface is set with the leadership to plan about the executives to roll perfection and optimize the process with right choice of the technology platforms. The marketers have a vision of core strategy where the operationalization is to check the speed and scaling. The marketing operations connects the strategy with executing the technology, data sources and the people. (Peppard Ward, 2016). The marketing operations are important for the technology and business process that will deliver to the function and organization. The development and delivering of the new products are based on scaling requirements to integrate the activities with multiple functions that include the marketing, research and development and the operations, customer service and sales. The company is based on profitability and growth which deals about the designing and management of the products and services, processes and the supply chain management. The acquisition is set with the development and resource utilization that will help in delivering of the products and how the clients able to process the services. It is important to understand the key decisions of the product, technology with operations management to measure the performance and check on the improvement of any alternatives. (Ross, 2016). The understanding is about how the trade-offs are set with system variability and effectively manage the variability. Marketing Technology The responsibility for the marketing operations is for the marketing performance with proper execution, budgeting and the process development. This will include the changes to marketing organization. The allocation of resources is based on strategic objectives which is demonstrated through the performance with act on the organizational interface. The analytics and predictive modeling, budgeting and planning is to handle the research and insights. (Johnston Marshall, 2016). The performance management and reporting is set with the strategic planning so that the value creators are able to focus on the marketing data, customer, and the decisions related to the product and services. The market and customer intelligence is set for the use of data and analytics to identify the customer and marketing opportunities. The technology is to automate the intelligence like the social media monitoring and business intelligence tools. The customer interaction and engagement is for properly handling the technologies along with working on the project workflow and operations management. The technologies include the attribution to marketing, analytics and the reports which are set through certain marketing models and alignment tools. For the proper management, CRM helps in creating and tracking all the web activities that will help in developing a proper client relationship. For this, the amount of the marketing information is based on the metrics which include the specific web activities. The marketing is for the engagement in daily operations with social media marketing that will process the gaining of the website traffic. The social media involves the use of brand personality and then addressing the individuals groups. (Sekaran Bougie, 2016). It would encourage the customers to create a content with efforts that are set to monitor and interact with product time. Conclusions ResMarket Sydney works on the emphasis of how the organization is able to handle the marketing skills and the business basics with proper development of the critical thinking skills. The involvement of the product development, advertising, promotion and the public relations help in categorizing the marketing strategies along with pricing and market research. References Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation of marketing.Journal of Business Research,69(2), pp.897-904. Grhan-Canli, Z., Hayran, C. and Sarial-Abi, G., 2016. Customer-based brand equity in a technologically fast-paced, connected, and constrained environment.AMS review,6(1-2), pp.23-32. Johnston, M.W. and Marshall, G.W., 2016.Sales force management: Leadership, innovation, technology. Routledge. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Ross, D.F., 2016.Introduction to e-supply chain management: engaging technology to build market-winning business partnerships. CRC Press. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley Sons.